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9780062206480 Why is JÃ¤germeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then thereâ€™s the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone. The word â€œfascinateâ€ comes from the Latin word fascinare, meaning â€œto bewitch or hold captive so others are powerless to resist.â€ Fascination is the most powerful force of attraction, drawing customers into a state of intense focus. This extensively revised and updated edition includes Hogsheadâ€™s latest research on the science of fascination. Combining original case studies with award-winning copywriting experience, she gives you the exact words you need to capture the attention of a distracted world. This new edition includes a free assessment tool called the Brand Fascination Profile, which will help you earn attention in any environment. Dive into the science of fascination and learn how to: Increase prices with ideas from poker to Play-Doh Build revenue by learning about the $14 million license plate Get better leads through hypnosis by Sigmund Freud and Steve Jobs Attract raving fans by following the cult of pistachio ice cream Whether you realize it or not, your brand is already applying one of the seven Advantages Hogshead describes here: Â Innovation, Passion, Power, Prestige, Mystique, Alert, or Trust. The question is, how can you apply these core Advantages to stand out in a crowded and distracted world? Hundreds of large corporations, small businesses, and universitiesâ€”including Twitter, IBM, Porsche, and New York Universityâ€”use the Fascinate system to captivate their customers. Why? The answers are in this book.
9780394468594 Snow was the premier outsider to be part of the Chinese revolution. He told his story when nobody else would
9780394743677 Hailed by the New York Times as "wildly ambitious" and "the sort of book that a young Herman Melville might have written had he lived today and studied such...
9780674725447 For much of the twentieth century, large companies employing many workers formed the bedrock of the U.S. economy. Today, on the list of big business's priorities, sustaining the employer-worker...
9780713454109 1987 Publication (probable First). Book is as new with price clipped from lower front corner of DJ. It appears not have been read. Ships next day from the US....