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9780062215673 Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new frameworkâ€”the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies. How people buy things has changed profoundlyâ€”yet the fundamental thinking about consumer decision-making and marketing has not. Most marketers still believe that they can shape consumersâ€™ perception and drive their behavior. In this provocative book, Stanford professor Itamar Simonson and bestselling author Emanuel Rosen show why current mantras are losing their relevance. When consumers base their decisions on reviews from other users, easily accessed expert opinions, price comparison apps, and other emerging technologies, everything changes. Absolute Value answers the pressing questions of how to influence customers in this new age. Simonson and Rosen point out the old-school marketing concepts that need to change and explain how a company should design its communication strategy, market research program, and segmentation strategy in the new environment. Filled with deep analysis, case studies, and cutting-edge research, this forward-looking book provides a totally new way of thinking about marketing.
The Sheridan Book Company Book : The Sheridan Book Company, UK, 1994. Soft cover. Book Condition: Very Good with a patch of the cover colour removed from a sticker being...
Belinda Music (Australia) Pty Ltd As recorded on Leedon Records by Lonnie Lee. 3 pages. Foxing to covers. ISBN 10:
William Collins & Sons Book : Published by William Collins Sons of London, England, 477 pages. Dustjacket has not been price clipped, 1981. Hardcover with dustjacket. Book Condition: Very Good...
Allen & Unwin 285 pages, book 1 in the Darwath Trilogy. Few small marks to pages, light tanning, few light marks to cover but otherwise a very good and very...