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9780062215673 Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new frameworkâ€”the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies. How people buy things has changed profoundlyâ€”yet the fundamental thinking about consumer decision-making and marketing has not. Most marketers still believe that they can shape consumersâ€™ perception and drive their behavior. In this provocative book, Stanford professor Itamar Simonson and bestselling author Emanuel Rosen show why current mantras are losing their relevance. When consumers base their decisions on reviews from other users, easily accessed expert opinions, price comparison apps, and other emerging technologies, everything changes. Absolute Value answers the pressing questions of how to influence customers in this new age. Simonson and Rosen point out the old-school marketing concepts that need to change and explain how a company should design its communication strategy, market research program, and segmentation strategy in the new environment. Filled with deep analysis, case studies, and cutting-edge research, this forward-looking book provides a totally new way of thinking about marketing.
9780394468594 Snow was the premier outsider to be part of the Chinese revolution. He told his story when nobody else would
9780394743677 Hailed by the New York Times as "wildly ambitious" and "the sort of book that a young Herman Melville might have written had he lived today and studied such...
9780674725447 For much of the twentieth century, large companies employing many workers formed the bedrock of the U.S. economy. Today, on the list of big business's priorities, sustaining the employer-worker...
9780713454109 1987 Publication (probable First). Book is as new with price clipped from lower front corner of DJ. It appears not have been read. Ships next day from the US....