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9780062006196 â€œ[The Coynesâ€™] logical thinking exercises will help readers to maximize their ideation skills, both by systematically exploring every possible nook and cranny of an issue to find new ideas, and by systematically evaluating and honing the results.â€ â€”Publishers Weekly From business strategists (and brothers) Shawn and Kevin Coyne comes a breakthrough approach to developing better ideas.Â Brainsteering is a comprehensive, research-based, tried-and-tested approach to the principal challenge in business and life: how to consistently and effectively create powerful new ideas. Brainsteering offers a way out of fruitless brainstorming sessions. In the tradition of the Heath Brothersâ€™ Made to Stick and Gordon Mackenzieâ€™s Orbiting Giant Hairball, the Coynes deliver the surest path to success for anyone looking to unlock the secrets of innovation.
9780394468594 Snow was the premier outsider to be part of the Chinese revolution. He told his story when nobody else would
9780394743677 Hailed by the New York Times as "wildly ambitious" and "the sort of book that a young Herman Melville might have written had he lived today and studied such...
9780674725447 For much of the twentieth century, large companies employing many workers formed the bedrock of the U.S. economy. Today, on the list of big business's priorities, sustaining the employer-worker...
9780713454109 1987 Publication (probable First). Book is as new with price clipped from lower front corner of DJ. It appears not have been read. Ships next day from the US....