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9780066620022 Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
9780394468594 Snow was the premier outsider to be part of the Chinese revolution. He told his story when nobody else would
9780394743677 Hailed by the New York Times as "wildly ambitious" and "the sort of book that a young Herman Melville might have written had he lived today and studied such...
9780674725447 For much of the twentieth century, large companies employing many workers formed the bedrock of the U.S. economy. Today, on the list of big business's priorities, sustaining the employer-worker...
9780713454109 1987 Publication (probable First). Book is as new with price clipped from lower front corner of DJ. It appears not have been read. Ships next day from the US....