Crossing the Chasm Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey A. Moore

Paperback - Secondhand Books - Very Good Condition


9780066620022 Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

Collections: On Sale

Category: Secondhand

Type: Paperback

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