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9780070115439 The Atari Story is the classic tale of an independent entrepreneur who turned a simple invention into a major cultural, financial, and technological phenomenon. In 1972 Nolan Bushnell, the enterprising young engineer who invented Pong (the great-granddaddy of all video games), founded Atari with a mere $500. By its tenth anniversary, Atari had become a $2-billion-a-year empire--making it the fastest-growing company in the history of American business. Today, however, the company that once controlled over 80 percent of the video-game market has lost its hold over the estimated 17 million American households with video games to its numerous competitors, and scandal has rocked Wall Street. In Zap! Scott Cohen profiles Atari from its humble beginnings in Silicon Valley, California, through its multi-nillion-dollar sale to Warner Communications, to its headline-making present. He has interviewed many former and present employees (both designers and of creative imagination and innovation that enabled Atari to dominate the market for so long and identifies those which, in the end, will determine whether Atari will survive in a highly competitive, growing market. An upbeat, first-hand contemporary history, Zap! is a fascinating blend of computer technology, pop culture. and high-stakes enterprise.
9780394468594 Snow was the premier outsider to be part of the Chinese revolution. He told his story when nobody else would
9780394743677 Hailed by the New York Times as "wildly ambitious" and "the sort of book that a young Herman Melville might have written had he lived today and studied such...
9780674725447 For much of the twentieth century, large companies employing many workers formed the bedrock of the U.S. economy. Today, on the list of big business's priorities, sustaining the employer-worker...
9780713454109 1987 Publication (probable First). Book is as new with price clipped from lower front corner of DJ. It appears not have been read. Ships next day from the US....