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9780070390157 Never before has the public speaking market witnessed a phenomenon like that of THE ART OF PUBLIC SPEAKING. Recognised as the book that will work no matter what, the text continues to offer the strengths that have made it such a success through four editions: clarity, excellent, well-chosen examples, and speech excerpts that further clarify the important concepts, annotated sample speeches and outlines, and a solid grounding in classical theory and contemporary research. No other book comes close to its no-nonsense, down-to-earth approach and step-by-step instruction in the preparation and presentation of speeches. While the fifth edition retains its traditional strengths, it also offers comprehensive revision. The revision features new full-chapter coverage of ethics and a second chapter on the important topic of persuasion. It also provides new or expanded coverage of current issues such as multiculturalism, changing demographics and their influence on audience analysis, nonsexist language, emotional appeals, and the role of argumentation in persuasive speaking.