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Corporate Communication by Donald J. Bowersox

Paperback - Secondhand Books - Very Good Condition

9780071276153

9780071276153 "Corporate Communication" by Paul A. Argenti shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.


Collections: On Sale

Category: Secondhand

Type: Paperback


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